Digital Service Design

Hello! Starting a new project? Sounds like fun. Let's put the user experience at the core!

We work with businesses who recognise that the design and development of digital services — such as websites, web applications and all the other types of software — cannot be treated in isolation; delivering user-centered services rather than just websites that looks great.

We delivery great user experiences by working closely with designers, developers and end-users to find new opportunities, developing ideas into working applications aligned with your wider strategy.

However, of course we don't just focus on service design in isolation, but also have the hands-on software development skills to see design through to delivery.

As was as practical delivery, we also advise teams how to rationalise and instil a culture of user-centred collaborative design through practical workshops, and occasionally speak at conferences on a variety of topics, such as usability testing, multi-channel content architecture and continuous integration.

Experience » Services »

"The ability to work seamlessly alongside clients and other team members to challenge a brief and deliver something genuinely worthwhile sets Chris apart from everyone else."
Andy Headington, Adido

Chris Cherrett

Digital Service Designer & Developer

I started the business in 2016 after spending 10 years working in agencies, software houses and larger multinationals. I must have worked on a fair few projects in that time — from simple websites to business-critical software.

It's the experience gained over the years, and the exposure to a variety of different projects and problems that's allowed us to offer the services we do today.

Thanks to the support of our clients I've been fortunate to work on some really great projects, building fantastic relationships with business owners and managers who recognise the value we add — and I'm sure we can do the same for you too.

Here's some of the companies I've worked with over the years in a user experience capacity — some with agencies, others directly:

  • Bournemouth Borough Council
  • Bowel Cancer UK
  • Business South
  • Celsporta
  • DB Systems
  • Hampshire Country Cricket Club
  • Hampshire County Council
  • Marks & Spencer
  • New Forest National Park Authority
  • Orange Business Services
  • Poole Lighthouse

Maybe you'll let us add you to that list too?

Get started » About »

How We Work

Digital Service Design incorporates many existing disciplines — like web design, information architecture and user experience.

But perhaps most fundamentally it's about letting go of the website as the core of digital development and thinking about a unified service that's delivered through multiple channels — some of them digital — where a website is just one of many digital opportunities to your serve customers well.

That's not to say that projects don't start by focusing on one particular channel — typically the website. We work with clients to deliver on their objectives, but also encourage teams to adopt a user-centered design process that identifies valuable improvements to the overall customer experience beyond that channel.

There is a basic 3-step premise to the way we work:

Research + Discover

Reducing subjectivity by developing an evidence-based design process backed by research. Whether attitudinal or behavioural, we'll help you work out what we need to discover in order to inform a great user experience.

Through a combination of task flow analysis, task prioritisation or field studies we'll discover what the customer experience could become by utilising digital channels.

Propose + Design

Combining clear objectives with best practice, now is the time to turn ideas into working prototypes so we can validate decisions before throwing ourselves into the build. We'll often use tools like Axure or Webflow to rapidly prototype and share ideas.

Learn + Adapt

By their very nature digitial services can be measured. No project should ever stand still, and we'll use tools like VWO to pro-actively ensure that it doesn't.

Have a project in mind?

Share your story and see what we can achieve together

Available to consult, advise, and create across the UK.

Specialising in digital service design, websites, web applications and digital products where the user experience is paramount.

Email: hello@cherrett.digital
Tel: 01202 944 630

For a free quote please include as much detail as possible — budget, requirements, timelines — so that we can answer you accurately and quickly. It may be possible to start immediately, or we can book in advance.